Microsoft

Tiny PC Store

The Challenge: Millions of people were still using Windows XP because they didn't see a reason to switch to Windows 7. And the perception was that there wasn't a difference between their machine and a new one.

The Idea: Show off Windows 7 through the latest and greatest machines, without making them go shopping. Open a fully functional PC store right in a banner.

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The Challenge: Families were perfectly happy with their old PCs and what they had to offer.

The Idea: Create a series of spots that show off the virtues of Microsoft products in ways that resonate with the family.