Bring sundance to boulder

nowhere else

The Challenge: The Sundance Film Festival had narrowed the finalists for a new host city to three. Boulder was the frontrunner, but it needed a final push, both for donors and for the hosting committee.

The Idea: Sell Sundance in Colorado by using footage sourced from Colorado filmmakers cut to a script I wrote with equal parts sincerity and sizzle.

(We won it, btw.)