patagonia provisions
What do we know
about food?
The Challenge: Tell people why an outdoor clothing company is making food, and why it’s not just a cash grab.
The Idea: Honesty. Ask the question everyone asks when they first see Patagonia Provisions, and answer it from the heart.
set a bigger table
The Challenge: Patagonia is about so much more than the holidays.
The Idea: Create a message about unity, getting together and looking at a much bigger picture than gifts and decorations.
