epic for everyone

The Challenge: For years, the Epic Pass was the gold standard for multi-resort ski passes. There just wasn’t anything else, so doing their job well was enough. But with new competition, Epic needed to refresh their brand, add even more innovation and remind people why there is no other pass like it.

The Idea: With the launch of Epic Day Pass, any type of skier or boarder could now enjoy the benefits of an Epic Pass. We evolved the look and made the brand more accessible with a simple line: Epic for Everyone.