Domino's
Wedding Registry
The Challenge: Demonstrate to people something they already know: pizza is welcome at just about every celebration.
The Idea: Let couples register for what they really want so they can share it with friends and family, or not.
DXP VR Delivery
The Challenge: Domino's had a new delivery vehicle with lots of custom features. Features nobody really knew about.
The Idea: Let people take the wheel of the DXP and take a look around in a VR adventure.
Emoji Ordering Launch
The Challenge: Tease Domino's new ordering platform, where you can order by texting or tweeting a 🍕.
The Idea: Take over Domino's Twitter account, only tweeting pizza emoji the day the new ordering was announced.
Emoji Literacy
The Challenge: Promote Domino's new offerings of tweet and text ordering using just a 🍕 after both services had already been launched.
The Idea: Promote the utility of emoji with a campaign for a more emoji literate America. Thousands of people learned how to speak emoji with a deck of free emoji literacy flashcards. They also learned the easiest way to order a Domino's pizza.
