OK I lied. There’s nothing wrong with blogs. In fact, they’re so good, I’m doing one myself (even if I only post once in a blue moon). The thing is, the promise of a blog is to be a stress reliever. Just dump out everything that’s on your mind for all the world to see. And every once in a while, maybe what you have to say actually means something to someone. You imagine the energy that comes from making a difference propelling you toward the next insightful post, and each post eventually writing itself.

But for me, that’s not how it goes. As soon as one post goes up, the clock starts ticking toward the next one. Blogs. Never. Die. They sit there waiting. Taunting you. Silently shrieking for attention, nipping at your virtual pant leg for attention.

Unmaintained blogs are the walkers of the internet. Life goes on, but we always know in the back of our minds they’re coming for us. Careening toward us with their desperate, limpy shuffle like a tidal wave of old Jell-O® to suck our brains dry of any new ideas we “think the world should know.”

Maybe I’m just a bad blogger. Or maybe you guys expect too much if you think I’m going to write more than every couple of years. Well I’m here to tell you now: Yes, I have a blog. No, it’s not going away. Yes, I know no one reads it. And no, I’m not going to delete it. Because I made this damn thing. And I wrote the words that are sitting on a dusty shelf somewhere in the digital ether.

Somehow, as “it’s complicated” as my whole blog relationship is, I still can’t quit it. So here I sit, again, if again still counts after years of not againning, writing another post. For whom? I couldn’t tell you. If you’ve actually read this, you’re no smarter, enlightened or better looking than when you started. Maybe it’s just for me. I’ve made a career of writing words the whole industry knows no one reads, so hey, why stop now?

Blog on, Copy Boy. Blog on.